Choose your plan


$19 / week

1 experiment, billed weekly for as long as you need.

Great for quickly testing an already fully-formed idea.


  • Unlimited visitors
  • Unlimited edits
  • Google analytics integration
  • Selection of built-in themes
  • Stealthy domain
  • Support via email or chat


$39 / week

1 experiment, billed weekly for as long as you need.

Test variations of pricing strategies, copy and branding so you hit the ground running on launch.

includes everything in Validate, plus...

  • A / B Testing
  • Customisable styling
  • Custom domain support
  • Multiple landing pages
  • Webhook integration


$199+ / week

Multiple experiments, billed weekly for as long as you need.

Test multiple ideas against each other, or work on traction for different products simultaneously. Ideal for incubators and agencies.

includes everything in Iterate, plus...

  • Multiple user accounts
  • Concierge onboarding
  • Branding consultations
  • Phone support
All prices in USD


Why weekly and quarterly payments?

Quarterly pricing lets entrepreneurs economically iterate on their idea long-term, whereas weekly pricing is great for those who just want to quickly see if an idea works.

I don't have my own domain, what domain will my site have?

NicheTester will give you a subdomain on your choice of a range of stealthy domains - don't worry, it won't be!

What payment methods are accepted?

All major credit cards are accepted.

Can I cancel my subscription?

Of course - you can cancel at any time via the admin screen. You'll continue to have access to your account until the end of your current billing period.

Do I need to enter my payment details for the trial?

No payment details are necessary.

What's included in the trial?

The trial allows you to create a NicheTester site with full access to all the tools, but you won't be able to publish it until you've signed up for a plan.

Where do the sites run?

NicheTester sites are hosted in the cloud on AWS (Amazon Web Services), with all static assets delivered via Cloudfront, a worldwide Content Delivery Network.

Can I upgrade/downgrade plans/billing periods?

Sure - usually you'll have to wait until the end of your current billing period, except if you upgrade to a higher plan, which is instant.